Learn and grow together with
Science shows that 80% of brain growth happens by the age of three and 90% by the age of five. Your child’s brain grows like a muscle, getting stronger as they connect with you and explore the world. The Basics PrinciplesTM are five fun, simple, and powerful ways to connect with your child and help them reach their full potential.
Basics Insights is a free text messaging program for parents and caregivers of young children that sends science-based tips to boost your child's development. Learn More
Sign up below to receive at least two messages each week until your child turns 5.
On Mondays and Wednesdays you’ll receive facts and activities to help your child learn. You may also receive occasional messages about resources for families in your community, as well as surveys that help us improve the information that we share.