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Basics Insights
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Science shows that 80% of brain growth happens by the age of three and 90% by the age of five. Your child’s brain grows like a muscle, getting stronger as they connect with you and explore the world. The Basics PrinciplesTM are five fun, simple, and powerful ways to connect with your child and help them reach their full potential.

Basics Insights is a free text messaging program for parents and caregivers of young children that sends science-based tips to boost your child's development. Learn More

Sign up to receive at least two messages each week until your child turns 5.
On Mondays and Wednesdays you’ll receive facts and activities to help your child learn. You may also receive occasional messages about resources for families in your community, as well as surveys that help us improve the information that we share.

By providing your cellphone number and signing up to receive messages you agree to enroll in The Basics program through the mode that you selected above: text message (SMS/MMS) or WhatsApp. WhatsApp users may occasionally receive messages via SMS regarding local information or resources. Message frequency varies. Message and data rates may apply. You can unsubscribe at any time by replying STOP to the number from which you receive messages. Text HELP for help or email support@thebasics.org or call toll free 1-844-574-6285.

Science shows that 80% of brain growth happens by the age of three and 90% by the age of five. Your child’s brain grows like a muscle, getting stronger as they connect with you and explore the world. The Basics PrinciplesTM are five fun, simple, and powerful ways to connect with your child and help them reach their full potential.

The text messages offer ideas for using these five Basics Principles in everyday moments.

The text messages offer ideas for using these five Basics Principles in everyday moments.

MAXIMIZE LOVE AND MANAGE STRESS to stay emotionally present for your child. Your support strengthens their emotional health and self-control skills.

TALK, SING, AND POINT to boost your child’s language development and knowledge of the world.

COUNT, GROUP, AND COMPARE to help your child make sense of the numbers and categories all around them.

EXPLORE THROUGH MOVEMENT AND PLAY to encourage curiosity, discovery, and a healthy body.

READ AND DISCUSS STORIES to build your child’s knowledge, reasoning, and early literacy skills.